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| Bagnara, Gian Luca. |
| The objective of this study is to evaluate consumer willingness to pay for a brand that guarantees peaches produced by integrated pest management techniques. Contingent evaluation has been applied to a survey of consumers at the retail level. The econometric model of contingent evaluation shows the significant impact of socio- economic variables and consumer food style with respect to product characteristics. In other words, the variables affecting perception are more important that actual characteristics of product in determining its added value. Indeed, consumers are more willing to penalise unbranded peaches than to pay for a branded and guaranteed product. Consequently, a brand to guarantee food safety in peaches is not sufficient to increase... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1996 |
URL: http://purl.umn.edu/14458 |
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| Alvisi, Franco; Bagnara, Gian Luca. |
| The EU policy in horticulture has switched its aim from price support to integration of farmers' income. Regulation 2200/96 established the new European Market Regulation (CMO) in horticulture. On this base the producers' organizations (PO) are no longer a political institution but a real economic organization with the objectives of planning and concentrating the production. At the same time, the UE has promulgated another plan (Decision n.2796 of 10/10/96 applying the objectives of the Reg. 2081/93), which is specific for Italian regions in "Objective 1" namely with low average income. This issue establishes the commercial macro organizations with the target of concentrating the supply of the producers' organizations in order to achieve countervailing... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Horticulture; European Union; Market; Policy; Agricultural and Food Policy; Q13. |
| Ano: 1998 |
URL: http://purl.umn.edu/14495 |
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| Bagnara, Gian Luca. |
| The objective of this study is to identify the relationship between food quality and stores perceived quality and how they effect the perceived value of products. In particular, the organic products characteristics have been considered. A consumer survey was carried out through a questionnaire. The sample was stratified by purchasing performance of customers: supermarket, specialties store, grocerys, producers market. The statistical model was devoted to understand the causal interactions among the explanatorial variables rather than their functional structure. For that purpose, path analysis was applied. Specialties store interacts with food characteristics as following: health, no preservatives, nutrient, good for children, producer... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 1995 |
URL: http://purl.umn.edu/14375 |
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